Urban Imagineering and the Construction of Cool Cities Workshop - Full Program

Urban Imagineering and the Construction of Cool Cities (Sept. 30 - Oct. 1)
Central European University

Budapest, Hungary

Image is everything. The way people, companies, causes and places are presented is increasingly deemed to be a key to success. City and neighborhood branding has become an urban policy tool; culture, history, aesthetics are consciously and creatively deployed in urban redevelopment projects. Many activities and places which had been considered uninteresting and better to hide have become ‘cool’ and sell well (street food, street art, slum tourism, red-light and entertainment districts, ruin pubs, lofts).

Image is everything. Or, perhaps not?

For more details see:
http://sociology.ceu.edu/events/2015-09-30/urban-imagineering-and-construction-cool-cities-workshop